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Helping companies thrive in moments of tension.

Organizational change is normal. How you navigate it makes the difference. We align your strategy, systems, and behaviors to create meaningful transitions in this ever-changing landscape.

They say transformation is hard. We say not for everyone all the time.

In business, the status quo dictates that transformation equals pain, from a lack of clarity and communication to the threat of strategic misalignment and disruption of critical operations. All too often it’s an exercise in surviving, not thriving. 

Most leaders default to authority as the only way to push through the pain. While this is key to provide quicker decision-making and mitigate risks, we argue authority alone leads to needless leadership challenges, resistance, and decline in productivity.

Seeking enrollment, on the other hand, reduces resistance to change and when combined with authority, has proven to increase confidence in leadership, enhance problem identification, accelerate adoption, and inspire a level of conviction that consensus can’t buy.  

Transformation is a way of behaving that reinforces the business’ values and aligns with its goals and objectives. Choosing authority and enrollment is a process in identifying these behaviors and the systems that sustain them to achieve long-term, lasting adoption.


Your company can’t navigate change without focusing on structure and culture. Aligning process, systems-thinking, and behaviors will allow your company to navigate change effectively. We understand the pressure of transitions and will help you create a tailored, strategic rollout plan as well as the cultural conditions to make it happen.


You’re facing a defining moment and ready to own it. Striking that balance in managing risk and creating forward movement goes with the territory. Check out our past work for ideas on how we could help your team turn this tension into a competitive advantage and an opportunity for growth.

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The AlignCo Difference

Organizational transitions are inevitable, uncomfortable, and common. But how companies respond to the discomfort can create defining moments. 

Too many teams choose to avoid risk, hire legacy management firms with canned approaches, and focus on surviving the next quarter or board meeting. They often miss their biggest opportunities, because they aren’t even looking.

Continuously growing companies don’t make this mistake. Instead, they leverage moments of tension as ripe opportunities to move their organizations toward more infinite and impactful structural and cultural goals.

Align Collective’s group of multidisciplinary management experts specializes in helping teams like yours to break free from the path of least resistance, turn challenging transitions into catalysts for growth and greater engagement, and conquer your company’s make-or-break moments.

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